Meta Marketing
A Meta advertising campaign focused on driving profitable sales, achieving 2.05 ROAS while generating $128K+ in purchase value from approximately $63K in ad spend.
Category
Meta Marketing
Platform
FB & IG
Start Date
Jan 1, 2026
Managed By
Foysal
Project Description
We managed a performance-focused Meta Ads campaign designed to turn paid traffic into measurable revenue.
The campaign generated $128,899 in purchase value from $63,030 in ad spend, delivering an overall 2.05 ROAS across the campaign period.
THE STORY
The objective was straightforward: generate consistent sales while maintaining efficient ad spend.
We built the campaign around a combination of audience targeting, creative testing, performance analysis, and ongoing optimization. Rather than relying on a single creative or audience, we continuously evaluated performance across multiple campaigns and ads to identify where the budget was producing the strongest returns.
OUR APPROACH
Our strategy focused on testing, optimizing, and scaling what worked.
We analyzed purchase performance, cost per purchase, ROAS, and revenue across the account to identify opportunities for budget allocation and optimization.
By continuously monitoring performance and refining the campaign based on real conversion data, the campaign generated 1,122 purchases and $128K+ in purchase value, resulting in a 2.05 ROAS.