Meta Marketing 2.16 ROAS
A performance-focused Meta advertising campaign designed to drive profitable sales, generating $31,224 in purchase value from $14,486 in ad spend and delivering an overall 2.16 ROAS.
Category
Meta Marketing
Platform
FB & IG
Start Date
Oct, 2025
Managed By
Enlighters Team
Project Description
We managed a conversion-focused Meta Ads campaign built to generate purchases while maintaining efficient acquisition costs and sustainable returns.
Across four ad sets, the campaign generated 253 purchases and $31,224.17 in purchase value from $14,486.12 in ad spend, achieving an average 2.16 ROAS and a $57.26 cost per purchase.
THE STORY
The objective was clear: drive purchase volume while maintaining a strong balance between acquisition costs and revenue generated.
Rather than evaluating performance through individual results alone, we assessed the campaign across four ad sets to understand how spend, purchase volume, and return on ad spend contributed to overall performance.
This campaign-level view helped identify differences in efficiency and provided a clearer basis for making budget allocation and optimization decisions.
OUR APPROACH
Our strategy focused on performance analysis, optimization, and scaling opportunities.
We evaluated each ad set against key metrics, including purchase volume, cost per purchase, average order value, gross profit per transaction, and purchase ROAS. This provided a broader view of performance beyond revenue alone.
Across the four ad sets, the campaign generated 253 purchases at an average cost of $57.26 per purchase, with a $123.42 average order value and an overall 2.16 ROAS.