Meta Marketing - 1.86 Roas
A performance-focused Meta advertising campaign that generated $186K+ in purchase value from $100K+ in ad spend, delivering 1.86 ROAS and 1,670 purchases over a two-month campaign period.
Category
Meta Marketing
Platform
FB & IG
Start Date
July 1, 2026
Managed By
Hridoy
Project Description
We managed a performance-focused Meta Ads campaign built to drive measurable purchases and revenue through paid social.
During the campaign period, the account generated $186,587 in purchase value from $100,436 in ad spend, resulting in an overall 1.86 ROAS and 1,670 purchases.
THE STORY
The objective was straightforward: drive consistent purchase volume while maintaining efficient use of the advertising budget.
The campaign ran across multiple campaigns, allowing performance to be evaluated at scale across different spending levels and conversion outcomes. With more than $100K in total ad spend, the focus was on maintaining a sustainable balance between purchase volume, acquisition cost, and return on ad spend.
OUR APPROACH
Our strategy focused on testing, optimizing, and scaling what generated purchases.
We continuously evaluated campaign performance based on key metrics including purchase volume, cost per purchase, purchase value, and ROAS to understand where the budget was producing the strongest returns.
Across the campaign period, the account generated 1,670 purchases at an average cost of $60.14 per purchase, producing $186,587 in purchase value and an overall 1.86 ROAS.
The result was a campaign that successfully converted significant paid traffic into measurable revenue while operating at substantial scale.