Meta Marketing
A performance-focused Meta advertising campaign built to drive profitable sales at scale, generating $85.4K+ in purchase value from $42.7K in ad spend and delivering a 2.00 ROAS.
Category
Meta Marketing
Platform
FB & IG
Start Date
Oct, 2025
Managed By
Enlighters Team
Project Description
We managed a performance-driven Meta Ads campaign focused on turning paid traffic into measurable revenue while maintaining efficient acquisition costs.
Across the campaign period, the account generated $85,442 in purchase value from $42,744 in ad spend, resulting in a 2.00 ROAS and 764 purchases at an average $55.95 cost per purchase.
THE STORY
The objective was clear: generate consistent sales while maintaining a sustainable return on ad spend.
With the campaign running over an extended period, the focus was not simply on generating short-term purchase volume. We continuously evaluated campaign performance to understand where budget was producing the strongest combination of sales volume, acquisition efficiency, and revenue.
The account was managed around measurable conversion data, allowing decisions to be driven by actual purchase performance rather than surface-level engagement metrics.
OUR APPROACH
Our strategy centered on testing, optimization, and scaling profitable performance.
We analyzed key conversion metrics including purchase volume, cost per purchase, purchase value, and ROAS to identify opportunities for more efficient budget allocation.
By continuously monitoring campaign performance and refining spend around stronger-performing opportunities, the campaign generated 764 purchases and $85,442 in purchase value, achieving an overall 2.00 ROAS.
Key Results
$42,744 — Ad Spend
$85,442 — Purchase Value
764 — Purchases
$55.95 — Cost Per Purchase
2.00 — ROAS